2018年的數位行銷趨勢

Conversational User Interfaces

Forbes有一篇2018年的數位行銷趨勢,找了十五位專家,各給一段短文,來闡述觀察的趨勢,覺得裡面有非常多段都很切中事實。

 

印象比較深的是

Conversational User Interfaces Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, chatbots and others, will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information, or to transact, or just to be entertained. – Andrew Howlett, Rain

 

人工智慧透過介面的使用,勢必將越來越自然,當然也會變得使用更頻繁。

https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/2/#370a4b4e5bcf

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